Wellness isn’t a luxury anymore—it’s a lifestyle shift. A global movement generating a trillion-dollar economy. And yes, cold tubs are taking centre stage.
As the global wellness tourism industry prepares to hit $1.3 trillion by 2025, people around the world are leaning into preventative health, nervous system regulation, and high-performance recovery practices that actually move the needle.
Cold Recovery, Hot Demand
We’re in the midst of a cultural thaw. Ice isn’t just for elite athletes or fringe wellness circles anymore—it’s quickly becoming the go-to ritual for anyone chasing longevity, resilience, and emotional well-being.
From backyard plunges to luxury rooftop spas, the world is waking up to the power of purposeful discomfort. It’s not just about surviving the cold—it’s about thriving through it.
And major industries are catching on.
Hotels Go Full Chill
Wellness is rapidly transforming the hospitality space.
As Spa Business Magazine puts it:
“Wellness is now essential in high-end hotels, not just an add-on,” – Jeremy McCarthy, Group Director of Leisure, Spa and Wellness at Mandarin Oriental
This shift is backed by hard data.
According to the latest Wellness Real Estate Report by RLA Global, hotels that incorporate significant wellness amenities—such as cold immersion, thermal circuits, and breathwork lounges—report over double the Total Revenue per Available Room (TRevPAR) compared to properties with no wellness income.
Even more compelling? Major wellness hotels see a 108% higher TRevPAR than properties that don’t offer wellness at all.
Let that sink in—preferably in 4°C water.
Wellness sells. Cold sells. Smart hotels are investing in both.
Canada’s Cool Ascent
The trend isn’t just global—Canada is getting colder, in the best way possible.
According to The Globe and Mail, Canada recently cracked the top ten of the world’s fastest-growing wellness economies, with cold therapy and immersive wellness experiences gaining momentum coast to coast—from Vancouver to Halifax.
Preventative Health is the New Peak Performance
Today’s consumer isn’t waiting for burnout to strike. They’re prioritizing prevention—through nervous system regulation, inflammation control, and intentional recovery.
This means:
– Replacing pills with plunges
– Trading burnout for breathwork
– Building resilience before it’s required
According to Life Time’s 2025 Wellness Survey, 42.4% of respondents said they want to increase their use of ice baths or cryotherapy post-workout. That’s nearly half of wellness-savvy individuals choosing cold as their recovery strategy.
Ice Works Bath Co in Action
At Ice Works Bath Co, we see this transformation every day.
Whether it’s:
– A guided plunge at a luxury resort
– A corporate offsite cold immersion session
– Cold tub installs at a forward-thinking workplace, third space or student residence
…the demand for cold immersion is ice cold—and it’s heating up.
We’re not here to chase trends. We’re here to lead the chill movement.
The numbers speak for themselves: ✔️ Wellness is exploding ✔️ Recovery is redefining performance ✔️ Cold immersion is one of the coolest and most effective ways to ride the wave
At Ice Works Bath Co, we believe wellness is the vibe. Cold is the vehicle. And the future? It’s chill.
Ready to bring cold immersion into your space? Book an appointment today and discuss your product needs with us.
