News & articles
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Designing for Impact: Optimizing the Cold Immersion Experience for your Wellness Space
At Ice Works Bath Co, we understand that no two wellness spaces are alike—and that thoughtful, customized design is key to creating a cold therapy experience that works both practically and powerfully. One of our most...
How a Breathwork Facilitator and Co-Regulation Can Transform Your Cold Plunge Practice
Cold exposure isn't just a stressor—it’s an invitation. When paired with breathwork and co-regulation, it becomes one of the most powerful tools to reset the nervous system and build real, lasting resilience. At Ice Works...
It’s The Cold That Connects
Cold Is the Great Equalizer: How Shared Discomfort Builds Trust, Inclusion, and Human Connection Something powerful happens when strangers step into the cold together—walls drop, masks come off, and connection begins. This...
Wellness Hotels on the Rise: How Preventative Health and Longevity Are Reshaping Hospitality
Wellness isn’t a luxury anymore—it’s a lifestyle shift. A global movement generating a trillion-dollar economy. And yes, cold tubs are taking centre stage. As the global wellness tourism industry prepares to hit $1.3...
Why CEOs, Entrepreneurs, and Business Leaders Are Turning to Cold Immersion
In boardrooms and wellness retreats alike, a new practice is emerging among today’s high performers: cold immersion. From tech founders to financial executives, more leaders are incorporating cold plunges into their daily...
Designing for Wellness: How Cold Plunge Tubs Are Redefining Luxury Design in 2025
As the wellness industry evolves, cold immersion is leading a quiet revolution, shifting from trend to ritual, from commercial to deeply personal. Once reserved for elite athletes or boutique studios, this practice is now...
How Millennials And Gen Z Are Reshaping Wellness (And Why Cold Immersion is Leading the Way)
There’s a shift happening, and if you’ve been paying attention, you’ve felt it. The wellness industry is no longer reserved for green juices, 6am bootcamps, and surface-level self-care. Today’s wellness seekers are showing...
Cold Plunging at a Festival? Here’s What You Need to Know
Festivals are heating up, but cold plunges are keeping things cool. From wellness zones at Bonnaroo to ice baths at Shambhala, it seems like every major event is getting in on the cold. And we love to see it—sort of....
The Cold Tub Installation Process: What Businesses Need to Know Before They Buy
Bringing a commercial cold tub into your wellness space is more than just a design decision, it’s a transformational investment in your client experience, and a unique way of giving your business an edge. It’s also a highly...
Supercharge Your Cold Plunge: The Ultimate Wellness Stack
Cold immersion is so much more than a practice, it’s a mindset shift, a resilience-builder, and a performance amplifier. Whether you’re an entrepreneur, athlete, or high-performer looking for an edge, your cold plunge can...
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