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The practice of cold plunging
We often talk about the power of intentional routines - but the winter holiday season has a way of reshaping even the best habits. Schedules shift, gatherings multiply, and the pace of life becomes less structured and more...
Q4 is often the busiest stretch of the year. You’re wrapping up deliverables, planning for next year, navigating holiday schedules, and managing the extra stress of travel and gatherings. It’s a recipe for overextension,...
In today’s productivity-focused world, one of the most powerful performance enhancers is often overlooked: daylight. Exposure to natural sunlight, especially in the morning and afternoon, plays a key role in optimizing...
Cold exposure isn't just a stressor—it’s an invitation. When paired with breathwork and co-regulation, it becomes one of the most powerful tools to reset the nervous system and build real, lasting resilience. At Ice Works...
Cold Is the Great Equalizer: How Shared Discomfort Builds Trust, Inclusion, and Human Connection Something powerful happens when strangers step into the cold together—walls drop, masks come off, and connection begins. This...
There’s a shift happening, and if you’ve been paying attention, you’ve felt it. The wellness industry is no longer reserved for green juices, 6am bootcamps, and surface-level self-care. Today’s wellness seekers are showing...
Cold immersion is so much more than a practice, it’s a mindset shift, a resilience-builder, and a performance amplifier. Whether you’re an entrepreneur, athlete, or high-performer looking for an edge, your cold plunge can...
You’ve heard all about the benefits of cold immersion—reduced inflammation, improved recovery, enhanced mental resilience. But here’s the thing: most cold therapy research is based on men. At Ice Works Bath Co, we’re here...